Work branding

For over thirty years Project U.S.E. [urban suburban environments] has brought together youth and adults from urban and suburban backgrounds, (many of whom are at-risk), to work on projects in the wilderness and classroom that build self-esteem, leadership, environmental awareness, community and that enhance academic curricula. They also run an acclaimed innovative rehabilitation program for adjudicated youth. When Project U.S.E.'s charismatic founder passed away, many were apprehensive about its survival. The re-branding campaign showed foundations and clients that Project U.S.E. was healthy and primed for the future. The new identity reflects long-standing values of cooperation, diversity, and character and emphasizes their customized hands-on programming. Under the leadership of Project U.S.E.'s new director, all of it's funders have renewed their donations and new foundations, as well as clients, have come on board.